BY Debamalya MukherjeeAug 24, 2023

Marketing is a staple in the business world. Whether it takes on a digital, traditional, or hybrid form is decided by the nature of the company. Even the people running it are responsible. However, regardless of the choice, marketing is a business fixture that cannot be ignored. For a travel business, in particular, building attraction among potential customers using a mix of visuals. Furthermore, creative text is of the essence. One of the best content forms to utilize these elements is travel videography. Not only does travel videography provide interested clients with a snapshot of the experience that they’ll be getting. However it’s also great at creating brand hype and awareness. Confused about how you can use travel videography to promote your travel business better? Here are four simple ways how:   1) Put A Video On Your Instagram   Social media marketing is a must-do in today’s corporate environment! From following the latest #hashtag trends to creating viral reels to building exciting collaborations, it is a lot! With fellow companies and creators, there’s a lot that social media can do for your travel business. Additionally, the best way to utilize this online tool. They inculcate video in your SMM strategy, taking your content a step ahead! Worried about getting started? PosterMyWall’s Instagram reel video templates are a great guiding path. Not only do they allow you to push out reels with both quality and time efficiency due to the pre-made templates, but they also facilitate extensive editing and customization, helping each brand achieve its own unique look. And the best part? You can take advantage of all this - and more - without having to pay a single dime. Once your reels are made, you can post them on your Instagram feed, reshare them on your story, or even invite other profiles to join as collaborators, automatically expanding your reach. Of course, be sure to pair your video content with SEO-optimized captions and trending #hashtags to maximize your traction.   2) Enlist Paid Travelers   Ever heard of the concept of a paid traveler? These are people who are either content creators or travel videographers who often undertake vacations where they produce content for a brand in exchange for free services such as tickets, accommodation, food, and the like.   In order to promote your travel business, you can enlist the services of these paid travelers, sending them to capture content around areas that you’re operating in or areas towards which you want to generate tourist traffic. Once their content is made, the videos can be posted on their social media accounts such as Instagram, TikTok, and YouTube, as well as be used by your travel company in their own marketing material.   3) Get the Locals Involved   There’s nothing to get you in the mood for a vacation like the place itself speaking to you. And what better way to experience this than by connecting with the local people of the area themselves? It’s simple - hire a local videographer, get a couple of short videos made that highlight why the specific country or area is your ideal vacation destination, and then link it back to how your travel company can make this dream vacation a reality. Since it’ll be local people highlighting the area your content will seem more authentic, drawing in more people to acquire about your services. As for the channels, social media as well as traditional television and paid Google advertisements are the route to go down!   4) Deck Out The Posters   While video content is great, it can sometimes need a helping hand to get across to the right audience. And what better-helping material than a poster? Not only are poster posts apt for generating hype about your business, but they’re also a great mix of visuals and text, making them easily digestible. And if you’re worried about nailing the design, then just head to PosterMyWall and browse their range of travel poster templates. Fully customizable and with dozens to choose from, you’ll soon have your perfect design! With your posters ready, now it’s time to put them up. You can do everything from marketing your travel company’s video content by linking it to your poster to spreading general information about your services. In either case, the more traction you get, the more the audience will be redirected to your travel videos. So, if you’re looking to use travel videography to market your travel business, then these tips are your go-to. Just remember to customize according to your brand and you’ll be good to go! Read Also: Top 10 Business Travel Booking Platforms Of 2023 Tips For Earning Frequent Flyer Points In Business Travelling Want The Best Travel Tips: Go Through Velvet Escape Travel Blog